Flows
Build a repeatable pipeline that finds, enriches, filters and exports leads for you - on demand, on a trigger, or on a schedule.
A Flow is a pipeline you build once and re-use. It starts with a trigger, runs a series of steps over every lead, and finishes by sending the results somewhere - a campaign, your CRM, a Google Sheet, or another Parvenu list.
Flows replace the old Rules Engine. Anything you could do with an automation you can do in a Flow, plus sourcing new leads, AI steps, branching, waiting and looping.
How a Flow is built
Every Flow has the same shape:
Trigger → Steps → Export
Trigger
Decides when the Flow runs. A new lead landing in a list, a contact matching one of your ICPs, a Smartlead campaign running low, or an inbound webhook.
Sources
Bring new leads into the list - Lead Search, LinkedIn, Sales Navigator, Maps, Jobs, domains.
Enrichment
Add data to each lead - emails, phone numbers, LinkedIn profile, company details.
AI
Score, research, personalise, or read the company website.
Conditions and control
Branch on a field, repeat earlier steps, or pause a lead.
Transform
Tidy names and move values between fields.
Export
Send the finished lead to a campaign, CRM, Sheet, or another list.
Notify
Post to Slack while the run happens or when it finishes.
Run steps vs. lead steps
Two kinds of step behave differently, and it helps to know which is which:
Run steps happen once per run. All the Sources are run steps - they go out, find leads, and add them to the list.
Lead steps happen once per lead. Every enrichment, AI step, condition and export is a lead step - it runs against each row in turn.
Build a Flow
Open Flows in Parvenu.
Click + to start a blank Flow, or pick one of the ready-made templates.
In the Editor tab, choose a trigger, then add your steps in the order you want them to run.
Click Check to catch anything that is missing or set up wrong.
Click Run to run it now - you see the credit estimate before anything starts. Or switch the Flow to Live so its trigger runs it for you, and use the Schedules tab to run it on a timetable.
Using data from earlier steps
Every step writes what it finds onto the lead, and any later step can use it.
In any text setting (a prompt, a Slack message, a search's location), click the { } button next to the box and pick what you want, like First Name or Company. It shows as a colored tag and is filled in for each lead. A dropdown or number on a search step has a small { } switch next to its name that lets it take a value from the run instead.
The list only shows what earlier steps can give you. Some common ones:
Full Name, First Name, Title, Company
Every lead
Email, Linkedin, Website
Every lead
About, City
LinkedIn Profile Lookup or Person + Company
Company Name, Company Industry
Any company step
Linkedin Posts
Recent LinkedIn Posts
ICP Score, ICP Match, ICP Name
ICP Scoring or Multi-ICP Score
Personalize with AI
Personalize with AI
Research with AI
Research with AI
Scrape Website with AI
Scrape Website with AI
Job titles to search, Location
Research the prospect
Title, Location (under Job)
A job search
Credits and estimates
Each step shows its credit cost in the Flow builder, and clicking Run shows an estimate - the worst-case cost for the number of leads in the list - before anything starts. Most steps only charge when they find something, so the real cost is usually lower than the estimate.
Sourcing, enrichment and AI steps use credits. Triggers, conditions, control steps, transforms, exports and Slack notifications do not. See Credits for current prices.
Watch a run
Open the Runs tab on any Flow to see every run, newest first. Click a run to open it:
The run's status, how many leads it has handled, and the credits used so far
Every lead, with a status filter - a failed lead shows the reason underneath its name
A step-by-step feed for the whole run, live while it is going
Click a lead to see only its steps, and all of its data
Download CSV for the results
Cancel while the run is still going
Retry failed to re-run just the leads that failed